Essential Home Decor | 114 W Main Street | website

Hours Tuesday – Saturday 10am-5pm

The absolute ultimate in Christmas décor in the valley, or maybe anywhere, can be found right here in Downtown Medford at Essentials Home Decor. The Grinch, Bears, Candy Canes . . . are just some of the 17 themed trees that, along with all kinds of other Christmas items, transform this furniture and home décor store into a Winter Wonderland during November and December each year.

Owner Lori Magel says she never does the same tree twice and everything is whimsical. Her tree toppers are totally unique. Lori got her inspiration for this Winter Wonderland when she was staging houses that she built. Some of her staging sources had fabulous conversions for Christmas. “Interior Motives, formerly in Portland, was incredible,” said Lori.

Lori grew up in this area and has followed a family tradition by establishing herself as a home builder. She first opened Essentials in a 1500-square foot space in Eagle Point. She opened Essentials in Downtown Medford in 2013 and has owned the 30,000-square foot building at 114 W Main Street since 2019.

As you can see from the photo of the window at Essentials, their brand includes the words Imagine, Inspire, and Indulge. Lori wants you to Imagine your home filled with elegant and tastefully designed furniture, be Inspired by all the exquisite items in her store and Indulge yourself with their exceptional and beautiful selection of furniture and décor.

When asked why she likes having her store in Downtown Medford, Lori replied that she “likes the openness of the windows in her store and likes to drive downtown and see all the holiday lights in winter and flower baskets in summer.”

To improve Downtown Medford, Lori said, “I think Medford people should support their local businesses. Downtown Medford needs more retail and more restaurants. We need to have a convention center and need to better address parking and homelessness issues and have more activities downtown for people to enjoy.”

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