We see the future of downtown Medford as the cultural heart of the Rogue Valley where our multicultural community takes pride in our welcoming spirit. The vibrant and walkable core encourages residents and visitors alike to enjoy a variety of family-friendly events and will be known as an exciting place to live, work, shop, and play. 

A vibrant downtown that engages and attracts locals and visitors with our sense of identity and aesthetically pleasing core. We will have well-preserved historic buildings highlighted by their unique architecture. Collaboration between building and business owners will enhance the character of their buildings, improve façades, and create attractive storefronts that represent the quality of the business we can expect to find. Safety, cohesiveness in design, and quality streetscapes highlighted with well-manicured trees, flower beds, and hanging baskets will adorn all year round, and expand our walkability and outdoor seating.

All storefronts will be occupied with quality businesses that contribute to the overall value of downtown, increasing demand and improving the overall business climate.

Local incentives including cash grants, tax abatements and credits, and special forms of financing

will encourage commerce and development. Roadblocks and challenges that prohibit growth will continue to minimize as collaboration increases to make downtown Medford a desirable location to start, relocate, expand and keep one’s business.